Re brand customer who was acquired by private equity partner in roll up of several companies.
Create new logo and tag-line based on new name previously developed by Lexicon Branding. After initial engagement, scope was extended to implement new brand message across all major mediums including website, sales collateral, print advertising, exhibit booth build and standard business systems design.
Revenue – 150m
Engagement– Complete re-brand
Engagement Length – Initial scope 4 weeks. Extended to 6 months